BRAND

Brand guidelines

The Collr name, logo and colours, and everything ready-made for pointing people at your page or your events: badges, cards, flyers and posters. Take what you need.

Get the logo Read the rules

UPDATED 28 OCT 2026

The Collr collar mark: a red collar holding a boot, a flogger, a ball gag and a paddle — MARK DRAWN BY BEAUBLUE

Who this is for

Members, organisers, partners, press and anybody else who wants to point people at something on Collr. You don’t need to ask to use the logo in the ways below. For anything else, get in touch.

Why you might use it

Your Collr page is the thing you hand out instead of a personal account, and the logo tells people what they are about to open. Some everyday places it helps:

Beside the link in your bio on another site, so people know where it goes.
On a card or sticker with your QR code, handed over at a bar or a munch. Cards & posters makes them for you.
On a flyer or post for your event, to say where the details and tickets live.
In the footer of your own website, linking to your page or your events on Collr.

The logo

Use the files as they are. Pick the one made for the background it sits on.

The logo, for dark backgroundsDownload PNG

The logo, for light backgroundsDownload PNG

The collar markOn its own, for small spaces such as an icon. Drawn by BeauBlue.Download PNG Icon, 192px

Space and size

Keep clear space around the logo as wide as the collar is tall, with nothing else inside it, other logos included. Don’t show the full logo smaller than 24 pixels tall on screen or 10 millimetres in print. Below that, use the collar mark on its own.

The logo or the mark

Use the full logo when people need to read the name. Use the collar mark on its own when they already know it, or when there is no room: a profile picture, a sticker, an app icon.

Colours

Taken from the mark: the collar, its shadow, the gear and the bone of the flogger and the ring. Collr red is the screen colour the site is built with.

Oxblood

#8C1A31

The collar, and print

Collar shadow

#5F0F1F

Depth beside oxblood

Bone

#D2C7BF

The flogger and the ring

Collr red

#C1272D

Marks and fills on screen

Ink

#0C0C0C

The gear, and the dark background

Paper

#F2F2F2

The light-mode background

Partner gold

#FBBF24

A Collr Partner, only

Find our events on Collr

A badge for your own website, flyers and posts, like the ones apps use for their stores. Link it to your Collr page and use it as it is.

Dark badgeFor light backgrounds.Download PNG

Light badgeFor dark backgrounds.Download PNG

For a website, paste this, with your own handle in the link. Signed in, Cards & posters gives it to you ready-made — and for a Verified, Trusted or Partner organiser, with their badge on it.

<a href="https://collr.app/your-handle"><img src="https://collr.app/brand/badge/dark?for=your-handle" alt="Find our events on Collr" width="200"></a>

Cards, flyers and posters

Every Collr page can make these with its own QR code under Share → Cards & posters. These are for a made-up organiser.

Business card85 × 55 mmOpen to print

A5 flyer148 × 210 mmOpen to print

A4 poster210 × 297 mmOpen to print

Table tentA4, folded in halfOpen to print

An example social square — Social square1080 × 1080 pxDownload PNG

With a badgeVerified, Trusted and Partner organisers' pieces carry their tier.

The rules

What you may say

Any member may use the logo to point at their own Collr page.
Any organiser may say their events are listed on Collr, and use the logo to link to them.
Only Partners may call themselves a Collr partner or describe their events as partnered with Collr. Verified and Trusted organisers may say they are verified or trusted on Collr, but not that Collr endorses or recommends them — only a partnership is that.

What not to do

Don’t change the logo. No recolouring, stretching, outlines, shadows or other effects, and don’t combine it with another logo to make a new mark.
Nothing explicit near it. Never use the logo on or beside explicit material. Collr hosts none, and its name next to explicit content can take the whole event listing out of search results.
Don’t suggest Collr runs, sponsors or checks your event unless it does. A Partner badge is the only endorsement Collr gives.

Questions

If you’re not sure whether something is fine, ask through the contact page before you print it. We may ask for something that uses the logo to be changed or taken down.